Google is extending Gemini features to all Workspace subscribers and increasing the price of all Business and Enterprise plans.

There is a catch, though: as it makes this change, Google is increasing the price of all Workspace plans. Jerry Dischler, Google’s president of cloud applications, tells me companies will pay roughly $2 more per month per user for the AI-enabled Workspace than they were paying before.

The big tech giants are all-in on AI. Regular users and corporate customers…not so much. But Google isn’t letting a little thing like reality stop it from injecting its Gemini AI product into every nook and cranny of your life.

In the past, Workspace users only got access to the Gemini app as part of their productivity subscription. To access the Gemini side panel in Gmail and Drive, companies had to pay $20 or $30 per user/month for Gemini Business or Gemini Enterprise,

Google has just made a significant announcement that will redefine how users approach work in the Google Workspace environment. By integrating advanced AI capabilities directly into Workspace for Business and Enterprise users,

Google is killing its Gemini AI-based Workspace add-ons, adding those features to the base Workspace plans, and raising prices.

With Gemini now included in Business and Enterprise tiers, Google is increasing the price of Workspace plans in 2025.