Royal Caribbean to Add River Cruises Under Celebrity Brand

Royal Caribbean Is Heading to the River. It’s a Risky, but Lucrative, Bet for the Stock.
Royal Caribbean could have kept it simple. The cruise line operator delivered a better-than-expected fourth-quarter report and roughly in-line guidance, and its stock gained 12% f
Watch out, Viking! Royal Caribbean Group's Celebrity Cruises is about to offer river sailings
Celebrity will begin taking bookings this year for Celebrity River Cruises, a new premium river cruise offshoot that will begin sailing in 2027. Royal Caribbean and Silversea could be next.
Why Royal Caribbean Group is betting big on luxury river cruises
Celebrity plans to launch 10 river cruise ships starting in 2027. It would be Royal Caribbean Group's first major foray into the booming industry.
This popular line is launching river cruises in 2027. Here's where it will sail.
Celebrity Cruises will launch river cruises in 2027 with bookings opening this year. The news comes after Celebrity Cruises announced it had ordered a sixth Edge Series ocean ship. Celebrity Cruises is expanding to new waterways. The cruise line will launch river cruises in 2027, with bookings opening this year, the company announced Tuesday.
Royal Caribbean to Add River Cruises Under Celebrity Brand in 2027
Bookings are already off to a record start in 2025 for Royal Caribbean, and the company is now set to expand its offerings further by breaking into river cruises, the CEO told Skift.
Celebrity announces new river cruises for 2027
Destinations and itineraries haven’t yet been revealed but Celebrity Cruises said it will sail “through the heart of Europe’s culture and history” and on the “world’s most iconic rivers”. Bookings will open later this year and sailings will start in 2027.
Celebrity Cruises generates excitement with its river cruise expansion
Travel advisors say Europe's rivers are ready for a new player with the reach of Royal Caribbean Group, Celebrity's parent company.
Celebrity Cruises Announces Launch Of River Cruise Line
Building on its reputation as a premium ocean cruise line, Celebrity Cruises announced a new offering, Celebrity River Cruises, a luxury river cruise line. The line has already ordered ten new ships to compete in the highly profitable river cruise market.
Royal Caribbean shares rise after guiding strong profit for 2025; 'Celebrity River Cruises' launched
Royal Caribbean provided a robust profit forecast and reported a bottom-line beat in its fourth-quarter earnings report, helped by stronger pricing on close-in demand and continued strength in onboard revenue.
Celebrity Cruises reveals plans to launch river cruising
Royal Caribbean Group will launch Celebrity River Cruises in Europe in 2027, featuring 10 ships inspired by its Edge series.
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