Universal Pictures made Wicked available to rent and own on digital formats a little over a month after its release in theaters in the United States. Some may look at this decision by Universal as nothing more than a chance to capitalize on the film’s success during the final few days of the holidays,

Wicked” is “very very popular” - on the big screen, and now on video-on-demand. In a rare display of transparency for downstream revenues, Universal reported the big-budget musical adaptation has racked up $26 million in its first day and $70 million in its first week of digital release in the United States and Canada.

The home release total comes on top of a theatrical run with $686 million grossed worldwide and counting The post ‘Wicked’ Earns Record $70 Million for Universal in First Week of Premium On-Demand appeared first on TheWrap.