As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

1. The Rise of Expiring Content One of the most unique traits of Snapchat is expiring content. Allowing content to expire, or to disappear after a specified amount of time, goes against the instincts ...

production of content for Sponsored Stories and Snap Ads and managing proposals, contracts payments, and deliverables with Snap Stars. The move will also include boosting branded creator-first content ...

For Snapchat, the Cudi collab and the Under ... “They have their own audience. Creator marketing is becoming more influential.” Kid Cudi with Snap’s Manny Adler Kid Cudi (real name: Scott ...

During the Hyderabad edition of Snapchat Creator Connect, CE had the opportunity to explore emerging trends on the platform and gain deeper insights into the safety features that are built into ...

said Leslie Hall, president and co-founder at Iced Media, New York. ?More specifically, as Snapchat evolves from exclusively being positioned as a peer-to-peer communication platform to a marketing ...

“We are thrilled to be partnering with Snapchat to create an Augmented Reality (AR) virtual try on experience for our iconic foundations,” said Estée Lauder UK & Ireland Marketing Director, Nicola ...