Supply chains aren’t getting simpler. In fact, they grow more complicated by the day. With geopolitical issues such as tariffs clogging up international efforts and companies expanding networks to ...

Church & Dwight is doubling down on its digital-first strategy while strategically weaving in AI to complement its marketing efforts. Learn more. At our upcoming Analytics Unite event on April 28-30 ...

J.M. Smucker includes a portfolio of well-known brands such as Folgers, Milk-Bone, and Donettes across the pet food and snacks, away from home, coffee, sweet baked snacks, and frozen handheld ...

Henkel is selling its retailer brands business in North America, which includes detergent, fabric finisher and dishwashing categories, as part of its larger portfolio optimization strategy. The Estée ...

AI is helping the company make strong first impressions in “low-consideration categories” like household products, Pokhriyal said. AI is being used to track consumer attention and optimize creative ...

The company is also looking to hire externally for two roles — chief digital marketing officer and chief technology, data, and analytics officer — as the company looks to invest further in technology, ...

Potential tariff changes have been top of mind for many CPGs – with questions of price increases, building out partner ecosystems, and alternative sourcing all cropping up. Despite possible headwinds, ...

Lori Herman, consumer insights lead at Mondelez, shared details about the company’s product development approach, which includes maintaining a pulse on ongoing and emerging shopper trends. NRF’s Big ...

In today's volatile market, CPG companies face immense pricing challenges due to persistent inflation and rapidly shifting consumer behavior. Even seasoned analysts ...

CPGs are testing formats that go beyond traditional advertising. From tapping audiences through third-party rewards programs to incorporating gamification, brands are driving brand growth and consumer ...

Energizer says the design of the new packaging is the result of extensive research with both consumers and retailers. For retailers, features such as slimmer packaging allow for more batteries to fit ...

Molson Coors chief commercial officer Michelle St. Jacques said, “Fever-Tree sits at the intersection of beer and non-alc and is often available in stores where beer is sold, so it perfectly ...