Alabama Crimson Tide quarterback recruit Keelon Russell, who has a NIL value of $1.5 million as per On3, made his first big move in the NIL arena by partnering with Panini America, a top name in ...

Flau'jae Johnson is growing stronger in her relationship with LSU Tigers football player Chris Hilton Jr. The wide receiver shared a photo of the $1.

Former Purdue center Zach Edey was the top seller at the NIL Store in 2024, with Braden Smith, Lance Jones and Mason Gillis ...

Renowned football analyst and former Michigan Football staffer Connor Stalions believes that NIL has brought parity to ...

Ahead of the 2025 Goodyear Cotton Bowl, Texas Longhorns quarterback Quinn Ewers was asked about NIL during media day. His ...

This year’s inaugural 12-team playoff has been met with its share of debate over selections, the future of automatic ...

Dive into the 2025 NIL Top 5 rankings as Arch Manning solidifies his place at the top with jaw-dropping deals, Shedeur ...

Clemson coach Dabo Swinney has kept his roster together with the return of Cade Klubnik, Blake Miller, Antonio Williams, T.J.

College football’s more professionalized era arrives in July, and historic powerhouses like Ohio State and Texas could lose ...

Russell is already ranked No. 46 on On3 Sports' NIL valuation list and he is bound to skyrocket up as more deals roll in and his profile increases. That will hinge on how soon he can win the starting ...

LSU women’s basketball coach Kim Mulkey wore a basketball net around her waist on the sidelines for the team’s game against ...

But that won't stop Quinn Ewers' four months in Columbus from being an overarching storyline of the 2025 Cotton Bowl, which will pit No. 8-seed Ohio ...