Stevie Mitchell's defensive intensity and palpable joy make the Golden Eagles guard a fan favorite and a marketable player.

Rick Barnes of the Tennessee Volunteers made waves by benching star player Chaz Lanier during a game, citing his NIL ...

The Maryland Terrapins men's basketball team has a solid NIL budget that should rise with upcoming revenue-sharing.

MSU Billings basketball players Famous Lefthand and Jalen Tot have NIL deals with companies in Billings. They represent the ...

Carson Beck's recent transfer to Miami (FL) already has proven to be a success off the field, with the quarterback landing as much as $10 million in combined NIL deals, Front Office Sports reported.

West Virginia University football head coach Rich Rodriguez named Chuck Lillie as the program’s general manager Sunday afternoon. “Chuck’s knowledge and experi ...

Hunter’s decision to sign with Lil Wayne’s agency wasn’t just about star power; it was about trust. Speaking on The Travis ...

West Virginia University football coach Rich Rodriguez has announced the hiring of Chuck Lillie as the general manager for the Mountaineer football program. “Chuck’s knowledge and experience gives ...

Governor Kevin Stitt of Oklahoma has signed an executive order to support student-athletes in profiting from their name, ...

Student-athletes finally receiving a piece of financial benefits was an inevitability. Protections are becoming necessary ...

The NCAA pushed hard against Jeremy Bloom and his early NIL deal to endorse ski equipment. Perhaps it would like to rethink ...

On Friday, the Supreme Court will hear oral arguments over whether TikTok should be banned in the U.S. on Jan. 19. Mia Manson, a pole vaulter at the University of Michigan, will be paying attention.