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Cadbury’s new sharing design sparked conversations about one of the untapped four Ps. Landor’s Anna Kohl helpfully weighs in ...

Jess Peters, a senior strategist at Impero, offers guidance to brands intent on pushing against the top-down pushback against ...

In market capitalization terms, the stock tumble of the last three years has stripped more than $100 billion from the company ...

In India, colour schemes are about emotion, tradition and meaning. While the perfect shade can elevate a brand, the wrong choice can alienate consumers and tarnish trust. Here’s how to steer clear of ...

With only one in four TV ads being subtitled in the UK and less than one in 10 with audio description, there is much progress ...

MUMBAI: Dhaval Masrani has got the new position of head of sales for general trade (GT) for Wipro Yardley. With over 15 years ...

Global haircare brand Wella Professionals has officially withdrawn from the South Korean market. Industry sources on Feb. 2 revealed that Wella’s domestic distributor, Areteon, notified around 2,000 ...

Shares in Ralph Lauren (largest shareholder: Ralph Lauren) are up more than 270%, and the executive who once sold Olay ...

The advertiser secured six Silver awards, three Bronze, and four finalist spots, accumulating a total of 98 points ...

Disruption may sound undesirable to most business leaders but for the CEO of Implus Michael Polk it the key to success He has nothing against tried-and-true business strategies but in a world that bec ...