New forms of media that attract massive consumer attention, but more tentative interest from marketers, present a huge ...

Nobody is acting like TikTok will actually be scrapped from American smartphones. Plus, Venu Sports got benched – for good.

On December 19, the day after Google told clients about its fingerprinting update, the ICO’s executive director of regulatory ...

Nielsen Chief Marketing Officer Alison Gensheimer discusses how Nielsen can observe nuanced behavioral differences in streaming behavior, and how brands can use this data in order to reach their ...

Recorded from the showroom floor at CES, we talk about the intersection of consumer electronics and advertising with our ...

What is the future of curation in 2025? On the CES conference floor, PubMatic Chief Revenue Officer Kyle Dozeman talks about ...

Ad tech is headed to the stratosphere. Not, like, growth-wise. But ad tech and marketing software is shifting to cloud-based ...

Consumer Electronics Show (CES) in Las Vegas is a popular destination for streaming TV publishers and video currency vendors ...

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially for ...

But the focus for the ad industry isn’t just about the large language models creating quick videos that general consumers of ...

There are a few areas where President-elect Donald Trump’s policy proposals will directly affect the advertising industry.

Broadcasters, streamers and video currencies are making a lot of noise at the Consumer Electronics Show in Las Vegas this ...