As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults’ founder highlights the need for empathy, communication ...

As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults’ founder highlights the need for empathy, communication finesse, and modern workplace values.

Publicis Groupe is merging two of its key creative networks, Leo Burnett and Publicis Worldwide, into a unified network ...

Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event ...

With environmental concerns gaining significance, 75% of consumers, primarily the Gen Z, are willing to pay a premium for ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

Nandy, the multihyphenate personality who wore the hats of journalist, poet, parliamentarian, and film producer, passed away ...

Himanshu Chakrawarti, who previously led Snapdeal and Stellaro Brands, will now focus exclusively on driving the Stellaro Brands, a subsidiary of AceVector Limited.

Indian marketers are leading the Asia-Pacific (APAC) region in embracing generative AI (gen AI) technologies. But a new study by Adobe reveals that consumer expectations may still be outpacing brand ...

India’s business ecosystem is bracing for a paradigm shift with the imminent rollout of the Digital Personal Data Protection Act, 2025 (DPDP Act). Currently in draft form and open for public ...

WPP has announced a new policy requiring staff to work in the office at least four days a week. The changes were confirmed by chief executive Mark Read in an email sent to staff today (7 January) and ...

The brand allocates between 5% and 8% of its 2025 advertising and marketing (A&M) budget to promotional and content creation ...