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Is there a need to redefine ROI and the way we measure it?
For years, the essence of ROI has been tied down to financial metrics like profit margins. Industry leaders share their views ...
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Meta’s fact-checking rollback sparks global alarm
Zuckerberg’s announcement comes shortly before Donald Trump assumes the U.S. presidency, aligning with Republican criticisms ...
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Microsoft sues group for allegedly hacking Azure OpenAI service
The company's December complaint alleges that unnamed defendants used stolen credentials and software to breach its systems, ...
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Link all your marketing efforts back to the business goal: Abhishek Gupta
In this interview, Abhishek Gupta, CMO, Edelweiss Life Insurance delves into the essence of customer experience, evolving ...