The new defendants added into the legal filing included Lego, Nestlé, Tyson Foods, Abbott Laboratories, Colgate-Palmolive, ...

The suit alleges the brands partook in a World Federation of Advertisers-coordinated (WFA) boycott of X that violated antitrust laws. Christopher Sadowski Some companies have been returning to X ...

X Corp. is seeking to add Nestle, Abbott Labs, Colgate-Palmolive, Lego, Pinterest, Tyson Foods, and Shell as defendants in its ad boycott lawsuit against the World Federation of Advertisers and ...

Initially filed last year, the lawsuit targeted the World Federation of Advertisers (WFA) and several companies including CVS Health and Twitch, alleging an illegal conspiracy to withhold ...

The company formerly known as Twitter first filed the lawsuit against the World Federation of Advertisers and its brand safety initiative the Global Alliance of Responsible Media in August 2024.

The complaint alleges that members of the Global Alliance for Responsible Media (GARM), a now-defunct initiative from the advertiser trade body the World Federation of Advertisers (WFA), illegally ...

Musk first filed this suit last August against the World Federation of Advertisers and the companies Unilever, Mars, CVS Health, and Orsted. In an amended complaint filed Saturday, he added Nestle ...

According to the World Federation of Advertisers, 60 percent of marketers admit that their awareness-only campaigns fail to drive meaningful outcomes. On the other hand, campaigns with action ...

High stakes for digital ad industry as X's case challenges major advertisers' collective bargaining power. The World Federation of Advertisers (WFA), CVS Health, Mars, Ørsted, and Twitch are also ...

Elon Musk's social media platform X (Formerly Twitter) is suing advertisers ... defunct initiative from the advertiser trade body the World Federation of Advertisers (WFA), illegally conspired ...

alleging that they participated in a boycott of X coordinated by the World Federation of Advertisers (WFA), which violated antitrust laws. In a new move, it has been revealed that X has added ...