Stevie Mitchell's defensive intensity and palpable joy make the Golden Eagles guard a fan favorite and a marketable player.

Jacksonville State football WR Brock Rechsteiner gets NIL deal from WWE, Triple H according to his dad, WWE star Scott ...

His athletic skills never blossomed to the level where he could become a professional NBA player, and the experience taught ...

Blake Corum was one of those athletes. "What motivates me to be that entrepreneur is really growing up and seeing my dad and ...

According to Ole Miss Athletics, local bar Funkys partnered with The Grove Collective to donate $1 for every fan in ...

A former quarterback takes on college football's powerhouses in a legal battle that could redefine NIL compensation.

Mitchell's "Spicy Queso Hoops" — think Funyuns but with a spicy cheesy flavor — will soon be available in area Schnucks and ...

No. 5 seed Texas was the SEC's last hope at the national title. However, No. 8 Ohio State walked away from the Cotton Bowl ...

Colorado head coach Deion Sanders is generally known for his flash and unique roster-building approach, but he is also known for being a stickler for his team's academic performance.

Carson Beck's recent transfer to Miami (FL) already has proven to be a success off the field, with the quarterback landing as much as $10 million in combined NIL deals, Front Office Sports reported.

"He’s a testament to all that’s right in college basketball," Michigan basketball coach Dusty May said of Nimari Burnett.

Rick Barnes benched Tennessee leading scorer Chaz Lanier during the second half of Saturday's college basketball game against Texas. He is getting paid ...