The North Carolina Board of Education motioned to carry the approval of a new temporary rule for high school students on ...

Stevie Mitchell's defensive intensity and palpable joy make the Golden Eagles guard a fan favorite and a marketable player.

Student-athletes finally receiving a piece of financial benefits was an inevitability. Protections are becoming necessary ...

Clemson coach Dabo Swinney has kept his roster together with the return of Cade Klubnik, Blake Miller, Antonio Williams, T.J.

After a historic football season, ASU athletics officials say name, image and likeness deals are reaching new levels for the ...

The NCAA pushed hard against Jeremy Bloom and his early NIL deal to endorse ski equipment. Perhaps it would like to rethink ...

Governor Kevin Stitt of Oklahoma has signed an executive order to support student-athletes in profiting from their name, ...

The 20-year-old quarterback has opted against declaring for the 2025 NFL Draft. He already earns a decent sum from ...

The transfer portal and names, images and likeness (or NIL) endorsement deals together have created a formula for disaster in ...

But that won't stop Quinn Ewers' four months in Columbus from being an overarching storyline of the 2025 Cotton Bowl, which will pit No. 8-seed Ohio ...

Carson Beck's recent transfer to Miami (FL) already has proven to be a success off the field, with the quarterback landing as much as $10 million in combined NIL deals, Front Office Sports reported.

Name, image, and likeness (NIL) deals are analogous to endorsement deals, where businesses contract with a person to promote a product or service, ...