If Chiefs 3-peat, NBA legend Pat Riley stands to get paid

Pat Riley's three-peat trademark ownership, explained
Pat Riley has reportedly reached an agreement with the Chiefs to allow them to use the term “three-peat” if they win the Super Bowl on Sunday night.
Why famed NBA coach Pat Riley will benefit from potential Chiefs 'three-peat'
The Kansas City Chiefs have a chance to do something not seen in North American sports since 2002, and famed NBA coach Pat Riley is rooting for it.
If the Chiefs three-peat, NBA legend Pat Riley stands to get paid
On Sunday, the Kansas City Chiefs can become the first team in NFL history to win three straight Super Bowls. But if they do, the NFL will have to pay a company owned by an NBA legend for its use of “three-peat” or variations such as “threepeat,” “three peat” and “3 peat.”
Why NBA executive Pat Riley may benefit from potential IndyCar, Indy 500 3-peat winners
IndyCar stars Alex Palou and Josef Newgarden are both eyeing historic three-peats in 2025. But they'll have to negotiate with Pat Riley if they want to use the term "three-peat."
Chiefs, Pat Riley strike deal for use of “Three-Peat”
The phrase has been licensed by Riley for use after the Chicago Bulls won three titles in a row, twice, when the Yankees won three straight World Series from 1998 through 2000, and when the Lakers eventually won three consecutive NBA championships from 2000 through 2002.
Heat's Pat Riley hoping for Chiefs Super Bowl win
Pat Riley is rooting for a Chiefs "three-peat" this Super Bowl Sunday. If it happens, the president of the NBA's Miami Heat will be cashing in. Zoom in: Riley owns six different trademarks tied to the term "Three-Peat,
As KC Chiefs bid for three-peat, they can now use that term thanks to deal with Pat Riley
Pat Riley successfully trademarked the phrase “three-peat” when he and the Lakers were trying to win their third-straight NBA title in 1989. The NFL has just struck a deal with Riles & Co. to use the phrase on merchandise if the Chiefs win Super Bowl LIX. pic.twitter.com/DMyrCWRSyR
What is a three-peat in sports? Explaining the meaning, origin behind Pat Riley's trademark
Kansas City's quest for a three-peat has been on full display this year, especially considering how hard it is to win that much in modern sports. As leagues have added more teams and created more parity,
Pat Riley three-peat trademark, explained: Why NFL struck a deal with NBA legend for Chiefs Super Bowl win
The Chiefs are looking to win their third Super Bowl in a row, a feat that's never been done before in the NFL.
The Pat Riley reason Heat coach Erik Spoelstra wants Chiefs in Super Bowl
Miami Heat coach Erik Spoelstra knows Pat Riley will throw a big party if the Kansas City Chiefs win Super Bowl 59.
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Using ‘Three-Peat,’ a Trademarked Sports Phrase, Means Paying for Bragging Rights
As sports catchphrases start to stick, savvy coaches and athletes are moving to protect them with federal trademarks.
DeMarcus Cousins Believes Star GM Could Replace Pat Riley With Miami Heat
For the last month or so, the Jimmy Butler situation in Miami got really ugly. Butler and Miami Heat president Pat Riley got ...
Inside the simmering feud between Jimmy Butler and the Miami Heat
The clash pits perhaps the NBA's most disgruntled superstar against a franchise that won't bend to his will. And everyone in ...