On Sunday, the Kansas City Chiefs can become the first team in NFL history to win three straight Super Bowls. But if they do, the NFL will have to pay a company owned by an NBA legend for its use of “three-peat” or variations such as “threepeat,” “three peat” and “3 peat.”

Kansas City's quest for a three-peat has been on full display this year, especially considering how hard it is to win that much in modern sports. As leagues have added more teams and created more parity,