Kanye West, now known as Ye, demanded action and Adidas didn’t hesitate to deliver. On Tuesday, the rapper criticized the iconic sportswear brand in a lengthy Instagram post, accusing Adidas of continuing to profit from his Yeezy designs despite the partnership having ended long ago.

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand.

Kanye West is calling out his former business partner Adidas over allegedly shady search engine tactics in a lengthy rant.

Kanye West is back and active on social media, meaning that the lengthy rants about everyone and everything he hates are back. On Tuesday, in a drawn-out Instagram post that has since been deleted, the Chicago rapper began by calling out his former business partner Adidas.

What It Means for the Brand In a dramatic shift in branding and marketing, Adidas has officially removed all references to Yeezy and Kanye West from its official website. The decision comes after months of backlash and ongoing controversies surrounding the rapper,

Adidas is putting Yeezy in the past. The rap icon penned a lengthy rant on Instagram Wednesday, January 8, prompting the German sportswear company to move swiftly in granting the rapper's request made in the fiery post.

Kanye West went off on an explosive social media rant as he took aim at Adidas yet again accusing the brand of sabotaging his business endeavors. This week the 47-year-old artist took to his Instagram sharing a scathing rant towards the German athletic shoe brand.