The Patriots are getting a new alternate uniform. But don't worry, it won't replace the red "Pat Patriot" throwbacks.

Chelsea’s new pre-match shirt from Nike quite literally looks like something that has dropped from outer space in leaked ...

The disruption was not the result of a hack or a blockchain malfunction, but rather a mundane technical issue. The images for the CloneX NFTs – ...

The iconic brand marketer, photographer and chef meets up with a custom sneaker maker rooted in throwback culture ...

By Helen Reid and Linda Pasquini (Reuters) -German sportswear maker Adidas held back on Tuesday from raising its 2025 ...

Sure, Scheels is a sporting-goods store, technically. In the same way that Jesus of Nazareth was technically a carpenter, or ...

The co-owner said the suspect arrived around 11 p.m. to steal the first batch of Nike and Adidas apparel, and then came back ...

Right now, Foot Locker is selling Women's Air Jordan 1 MM High Sneakers for as low as $80. That's 48% off the original retail ...

Sneaker maker Nike has apologized for using the phrase “Never Again” in a billboard placed along the route of Sunday’s London ...

The Chicago White Sox unveiled their new Nike City Connect Series uniforms on Monday evening. The uniform pays homage to two ...

Former Nike CEO John Donahoe continues to build on his negative legacy at the athletic footwear and sportswear behemoth as ...

For most companies, achieving a level of global scale and brand recognition would require billions of dollars for sales and ...