Campaign finds out how they can avoid risking digital irrelevance by crafting campaigns that inspire authentic audience ...

As unlike other social media platforms, LinkedIn does not provide platform disclosure tools, ASCI advises influencers to ...

His eccentric ‘travel genius’ persona leads Cleartrip’s witty campaign, tackling myths and highlights the OTA’s SuperCoins ...

As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults’ founder highlights the need for empathy, communication ...

Publicis Groupe is merging two of its key creative networks, Leo Burnett and Publicis Worldwide, into a unified network ...

As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults’ founder highlights the need for empathy, communication finesse, and modern workplace values.

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

Nandy, the multihyphenate personality who wore the hats of journalist, poet, parliamentarian, and film producer, passed away ...

Himanshu Chakrawarti, who previously led Snapdeal and Stellaro Brands, will now focus exclusively on driving the Stellaro Brands, a subsidiary of AceVector Limited.

Indian marketers are leading the Asia-Pacific (APAC) region in embracing generative AI (gen AI) technologies. But a new study by Adobe reveals that consumer expectations may still be outpacing brand ...

India’s business ecosystem is bracing for a paradigm shift with the imminent rollout of the Digital Personal Data Protection Act, 2025 (DPDP Act). Currently in draft form and open for public ...

WPP has announced a new policy requiring staff to work in the office at least four days a week. The changes were confirmed by chief executive Mark Read in an email sent to staff today (7 January) and ...