For years, the essence of ROI has been tied down to financial metrics like profit margins. Industry leaders share their views ...

Zuckerberg’s announcement comes shortly before Donald Trump assumes the U.S. presidency, aligning with Republican criticisms ...

The company's December complaint alleges that unnamed defendants used stolen credentials and software to breach its systems, ...

Instagram users have recently been invited to participate in a survey that hints at Meta considering paid options for ...

In this interview, Abhishek Gupta, CMO, Edelweiss Life Insurance delves into the essence of customer experience, evolving ...

The first week of the year saw advertising campaigns filled with fresh creativity and impactful storytelling, capturing a range of emotions and innovative approaches, from humour and nostalgia to ...

Hrithik Roshan, often also called Bollywood’s Greek God, turns 51 today and completes 25 remarkable years in the film industry. His debut in 2000 with Kaho Naa... Pyaar Hai wasn’t just the start of ...

Raj Vinaika has been appointed as the Marketing Manager - Global Brand at Mahindra & Mahindra's Automotive and Farm Equipment Business, according to his announcement on LinkedIn. With over seven years ...

McDonald’s is flexing its marketing muscles with a new campaign to spotlight its McValue platform enlisting none other than John Cena—a man whose charisma and biceps could probably sell anything, ...

X has announced new labels for parody and satire accounts to help users distinguish them from real profiles. The move aims to prevent confusion caused by posts from parody accounts being mistaken as ...

EYP Creations INC and ADA, the independent label and artist services arm of Warner Music Group, announced a worldwide distribution agreement. Based in Canada and India, EYP Creations is an artist ...