‘Trainer wars’ heat up as sportswear giants and startups compete in ‘running shoe arms race’ | Sportswear brands vie to develop carbon plates and nitrogen bubbles tech | Intense competitions spurs ...

17 January 2025 The famous Aussie export has become ‘Since 1974’ outside the countries where it was born after losing out to US footwear giant Deckers, finds Muireann Bolger.

Ex-Gunnercooke fashion lead joins London firm | Author of European Fashion Law, the new recruit also brings experience in retail, leisure, consumer brands, and tech.

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New hire spent nearly two decades at coffee giant and oversaw its IP strategy | “One-of-a-kind” addition with “extraordinary legal skills” brings the firm's IP practice to “a new level”.

The high-profile fashion dispute reminds brand owners that the position of marks is an important consideration when UK courts assess similarity, explain John Linneker and Robyn Trigg of Osborne Clarke ...

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Protecting your design is vital but when your rights expire, can copyright law help? And does EU law trump UK law? Martin Noble of Freeths unpacks the THJ Systems and WaterRower decisions.

Cautionary notices offer a cost-effective and preventive measure for businesses and creators looking to safeguard their innovations, explain Inês Sequeira and Isabella Becaro Pinho of Inventa. In ...

Plant-based meat substitute company secures patent for “meat” technology after a European court ruling | Patent covers flavour and aroma of its meat substitutes | Potentially significant win by market ...